World Foods pushes export to “M-Joy” to raise Thai SMEs to international level

World Foods exports fruit juice mixed with coconut jelly brand “M-Joy” (M-Joy) Ready to expand overseas markets Prepare the plan to penetrate the Chinese-Indian market, Middle East And the CLMV market to continuously grow the export market Hold strengths over competitors Because “jelly juice Delicious taste, good quality, affordable price ” With the wiring of the disease showing the trade show in foreign countries Strengthen the Thai SMEs brand to the world market. Reinforcing the award of the Outstanding Industry Award for Global Business Management (Global SME)

Miss Kanya Tilok Ruangchai , Managing Director, World Foods International Company Limited Manufacturer and distributor of fruit juice mixed with coconut water under the brand “M-Joy” (M-Joy) Revealed that this year the company has a policy to expand marketing channels both at home and abroad.

The domestic market will be more aggressive in the Bangkok area. By focusing on delivering quality products Affordable price, expand more channels for convenience store By increasing the distribution of products in every Big C Mini, including branches in Bangchak pumps Max Max PT pump including Jiffy in PTT pump and Lawson 108 From the original that has already been sold in Makro, Gourmet Market and Home Fresh Mart In the mall, all branches, jiffy shops and retail stores nationwide

In addition, World Foods also has a policy to expand the product export market to sell more internationally. Sent to more than 20 countries with a large market in China CLMV neighboring countries (Cambodia, Laos, Myanmar, Vietnam), Middle East and India
Which this year the company Will focus on increasing exports and expanding the customer base in the Chinese market to cover more Because it is a country that has a very high purchasing power and is a huge market that can grow a lot Including serious market invasions in large markets with high purchasing power in the Middle East and India, joining neighboring countries like CLMV because it is a potential market in this decade

The company has teamed up with a strong partner and partner team to take care of the international market specifically. “World Foods products are known to match the likes of Chinese and Indian people. With our strengths, our fruit juice is fruit juice with delicious jelly, good quality and reasonable price. There are not many in the market that can do this type of product. Due to the difficult production process requires expertise and experience.

As for local manufacturers that produce the same product Most are fruit juices without jelly. And also viewed that products from Thailand are good quality products The trend is likely to grow steadily. For Thai entrepreneurs And the competition is not very high for the super economy fruit juice group because this market is a very large market, “Ms. Kanya said.

The company is ready to expand production capacity. Including creating new products and packaging To better serve customers’ needs And increase confidence for foreign customers With the production process of quality products that meet international standards, including HACCP, GMP, ISO 22000: 2005 from Intertek and certified by the Central Islamic Committee (Halal) and green factories (Green Industry) Level 2 from the Ministry of Industry.

The company has been operating for over 25 years and in the year 2018 ago The company was awarded the Prime Minister’s Industry Award 2018 for outstanding medium and small industries. International Business Management (Global SME)

In the year 2018, the company has sales in foreign markets at approximately 30 million baht or 10% of the total sales of 300 million baht. In this year, the company has set the target to expand the foreign market revenue to 15 % The company has increased marketing and sales strategies. In the first half of the year
The company has participated in more domestic and international trade shows in collaboration with the Department of International Trade Promotion (DITP), Ministry of Commerce, whether it is the Top Thai Brands 2019 in Phnom Penh, Cambodia, Hanoi and Ho Chi Minh. Vietnam, Fine Food Shanghai 2019 in Shanghai, China, as well as THAIFEX 2019, which will be held at Impact Muang Thong Thani at the end of May.